Life Rolls On (LRO) is a non-profit foundation dedicated to improving the quality of life for young people affected by spinal cord injury. Founder and CEO Jesse Billauer was one of the top 100 junior surfers in the world, a month away from turning professional, when a wave threw him headfirst into a sandbar. The impact broke his sixth vertebrae, instantly rendering him a quadriplegic. But Jesse decided his story would not end that day in the ocean. With the help of the surf community, he pioneered adaptive equipment, rallied loyal volunteers, and now leads thousands of wheelchair athletes into the freedom of surfing and skating at LRO’s many events.
In 2014, LRO and Jesse Billauer were wrongfully named in a ten count lawsuit in Florida federal court alleging causes of action including fraud, misrepresentation, intentional infliction of emotional distress, ADA violations, and patent infringement arising out of Jesse’s appearance on an episode of the American Chopper reality TV show. Recognizing the frivolous nature of the lawsuit and the importance of LRO’s work, Jesse Hindman defended LRO and its founder Jesse in the case. After almost two years of litigation and prior to any trial, the court dismissed all counts alleged against Jesse and LRO – a complete win with no settlement or attorney’s fees paid.